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How B2B Can Benefit From Social Media

How B2B Can Benefit From Social Media

How B2B Can Benefit From Social Media

Social Media Sizes

In the software as a service field, companies have certain needs, such as office productivity, accounting, customer relationship management. Now companies can take advantage of applications that help them grow at a fast rate without having to invest in on-premise infrastructure so they could enjoy software benefits as they used to a decade ago.

Ever-Changing Platforms

In today’s ongoing changing world, social media platforms have played a big part in how businesses approach customers, whether these are natural individuals or other businesses, however, they are constantly changing images sizes and formats to keep up with trends and user preferences and as a company, there’s a growing need to stay active on social media sites.

Some of the most popular social media apps right now are Facebook, Instagram, Tik Tok, LinkedIn and twitter, so it’s important to keep in mind the right sizes and formats to use them as an ally to reach new audiences and keep in touch with loyal customers.

 

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Audience Engagement is Key

Something to consider when creating images and videos for a company’s social media platforms is generate engagement in the audience, which means users likes, shares, comments, saves and watch the content published. Keeping this in mind is helpful to decide videos lengths, for example in Instagram reels, so the algorithm works on the company’s advantage, if the videos are too long, the audience might disengage and drop off which generates the algorithm to think the content is not that interesting which can be harmful to the account, but if the videos are too short, the users won’t rewatch it and skip to the next video

 

...if the videos are too long, the audience might disengage and drop off which generates the algorithm to think the content is not that interesting...

Don't Forget About Filters

Also is important to capture user’s attention so the use of filters, camera effects, text is important so the video doesn’t look plain in a feed where other accounts are trying as well to engage with their audience. Other topic to keep in mind is to use original audio or choose a song from the Instagram music library, or being aware of trending songs on Tik Tok.

 

Facebook

Profile image: 180 x 180 px

Shared images: 1200 x 630 px

Event image: 1920 x 1005 px

Cover photo: 820 x 312 px

Facebook images format are .jpg, .png, or .gif. Video format is .mp4

LinkedIn

Profile image: 300 x 300 px

Background image: 1536 x 768 px

Life tab image: 1128 x 376 px

Business banner image: minimum 646 x 220 px, maximum 2 MB

Twitter

Profile image: 400 x 400 px

Header photo: 1500 x 500 px

In-stream photo: 440 x 220 px

TikTok

Profile image: 20 x 20 px

Video: 1080 x 1020

TikTok Video format is .mp4

TikTok images format are .jpg, .png or .gif

Instagram

Profile image: 110 x 110 px

Photo thumbnails: 161 x 161 px

Photo size: 1080 x 1080 px

Instagram stories: 1080 x 1090 px

Instagram images format are .jpg, .png, or .gif. Video format is .mp4

Instagram stories are 15 seconds maximum and stay published for 24 hours.

Instagram’s reel video length runs from 15 to 60 seconds and Instagram live video can last until 4 hours.

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Sebastian Galarza
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