Customer-Centric Approach: Key for CAC Reduction
A customer-centric approach is vital for reducing customer acquisition costs (CAC). By focusing on the needs and preferences of your target audience, you can tailor your marketing efforts to be more effective, which can lead to increased customer retention and loyalty. In this blog post, we’ll explore why a customer-centric approach is crucial for CAC reduction and how it can help businesses of all sizes improve their bottom line.
Scale With an Optimized Customer Journey
It All Begins With a Journey The customer journey has been the framework of choice for CX strategists, but it may no longer be able to keep up with today’s changing business landscape. In this article, I’ll explore how customer journey optimization can drive business growth and provide a better understanding of what an optimized […]
How To Reduce CAC For SaaS?
How To Reduce CAC For SaaS? [Using Customer Journey Optimization ] What is Customer Acquisition Cost and why it is important for SaaS? The customer acquisition cost (CAC) is a major startup cost. It is the total amount spent by a business in order to acquire a new customer. CAC includes both direct and indirect […]
How To Reduce Your Marketing Costs
Reducing marketing costs is a priority for many businesses, small and big. Finance experts, not marketers, suggest a healthy marketing budget should be between 5-12% of the business’s total revenue. Yet, most small businesses fail to invest in marketing. What is essential here is, that your company will fail if you cannot feed it with sales […]
DIGITAL ECONOMY: COVID-19 AND ITS EFFECTS
5 Opportunity areas to explore and exploit There is a certain thing in this digital economy, in these times of the pandemic: We weren’t ready. At least not ready enough to face the multiple challenges that arose despite the virus-driven preparedness of some countries. Before COVID-19, a huge business transformation process was coming together through […]
Are Marketing and Sales The Same?
Many people think marketing and sales are the same thing. What do you think? In the business world, the terms ‘marketing’ and ‘sales’ are often used interchangeably, leading to a common misconception that they are the same. However, while they are closely linked and work towards a common goal, they are distinct in their functions […]