How To Reduce CAC For SaaS?
How To Reduce CAC For SaaS? [Using Customer Journey Optimization ] What is Customer Acquisition Cost and why it is important for SaaS? The customer acquisition cost (CAC) is a major startup cost. It is the total amount spent by a business in order to acquire a new customer. CAC includes both direct and indirect […]
How To Reduce Your Marketing Costs
Reducing marketing costs is a priority for many businesses, small and big. Finance experts, not marketers, suggest a healthy marketing budget should be between 5-12% of the business’s total revenue. Yet, most small businesses fail to invest in marketing. What is essential here is, that your company will fail if you cannot feed it with sales […]