Scale With an Optimized Customer Journey
It All Begins With a Journey The customer journey has been the framework of choice for CX strategists, but it may no longer be able to keep up with today’s changing business landscape. In this article, I’ll explore how customer journey optimization can drive business growth and provide a better understanding of what an optimized […]
How To Reduce CAC For SaaS?
How To Reduce CAC For SaaS? [Using Customer Journey Optimization ] What is Customer Acquisition Cost and why it is important for SaaS? The customer acquisition cost (CAC) is a major startup cost. It is the total amount spent by a business in order to acquire a new customer. CAC includes both direct and indirect […]