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How To Reduce CAC For SaaS?

How To Reduce CAC For SaaS? [Using Customer Journey Optimization ] What is Customer Acquisition Cost and why it is important for SaaS? The customer acquisition cost (CAC) is a major startup cost. It is the total amount spent by a business in order to acquire a new customer. CAC includes both direct and indirect […]

How To Reduce Your Marketing Costs

Reducing marketing costs is a priority for many businesses, small and big. Finance experts, not marketers, suggest a healthy marketing budget should be between 5-12% of the business’s total revenue. Yet, most small businesses fail to invest in marketing. What is essential here is, that your company will fail if you cannot feed it with sales […]

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