How To Reduce CAC For SaaS?

How To Reduce CAC For SaaS? [Using Customer Journey Optimization ] What is Customer Acquisition Cost and why it is important for SaaS? The customer acquisition cost (CAC) is a major startup cost. It is the total amount spent by a business in order to acquire a new customer. CAC includes both direct and indirect […]

Are Marketing and Sales The Same?

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Many people think marketing and sales are the same thing. What do you think? In the business world, the terms ‘marketing’ and ‘sales’ are often used interchangeably, leading to a common misconception that they are the same. However, while they are closely linked and work towards a common goal, they are distinct in their functions […]

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