How To Reduce CAC For SaaS?
How To Reduce CAC For SaaS? [Using Customer Journey Optimization ] What is Customer Acquisition Cost and why it is important for SaaS? The customer acquisition cost (CAC) is a major startup cost. It is the total amount spent by a business in order to acquire a new customer. CAC includes both direct and indirect […]
Are Marketing and Sales The Same?
Many people think marketing and sales are the same thing. What do you think? In the business world, the terms ‘marketing’ and ‘sales’ are often used interchangeably, leading to a common misconception that they are the same. However, while they are closely linked and work towards a common goal, they are distinct in their functions […]