How To Reduce CAC For SaaS?
How To Reduce CAC For SaaS? [Using Customer Journey Optimization ] What is Customer Acquisition Cost and why it is important for SaaS? The customer acquisition cost (CAC) is a major startup cost. It is the total amount spent by a business in order to acquire a new customer. CAC includes both direct and indirect […]
DIGITAL ECONOMY: COVID-19 AND ITS EFFECTS
5 Opportunity areas to explore and exploit There is a certain thing in this digital economy, in these times of the pandemic: We weren’t ready. At least not ready enough to face the multiple challenges that arose despite the virus-driven preparedness of some countries. Before COVID-19, a huge business transformation process was coming together through […]