How to Create Effective Customer Journey Maps
If you’ve ever asked yourself what it means to really know your customers from their first instinct to purchase, or through re-purchase, a customer journey map is the answer. It’s a visual aid designed to show you every step of your customer experience journey — what they’re thinking, how they’re feeling, and where they’re interacting with your […]
Understanding DPI vs PPI is important for image resolution
We do a lot with images in the digital era, we share them on social media, print them as professional-grade images and create graphics for all sorts of projects. You will need professional quality photos to use for personal as well as on there career purposes. There are two words that are commonly tossed around […]
Social Media in B2B Businesses
Working for a B2B company doesn’t mean your social media presence should be overly formal or dull. The decision-makers you aim to connect with are people, too. They browse LinkedIn, but they also enjoy scrolling through Facebook, Instagram, and TikTok for fun. Social media for B2B marketing can be lively and enjoyable while still helping […]
Designing a Website That Ranks High on Google
You make a website that’s good enough to appear on the first page of Google by understanding how people and search engines interact with your site. From how pages load, to how content is organized, nothing is small here. You want a design that’s fast, mobile-enabled and easy to navigate with content that matches […]
Why strong branding is essential to a winning sales strategy
Branding is crucial to a successful sales strategy because it determines how customers perceive, trust and remember your business. A good brand brings credibility, draws in solid leads and facilitates a great lead management that maintains consistency for your messaging. If your branding is clear and strong, every piece of the sales process becomes easier […]