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How to Design a Website for Your CPG Food Brand? Wix? WordPress? Shopify?

Woman confused on what platform to build her website for her CPG food brand
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Introduction:

In today’s digital age, a brand’s online presence is paramount. For CPG food brands, a website serves as a digital storefront, often being the first interaction point for many consumers. Therefore, web design is crucial.

Nowadays, having a robust online presence is crucial for CPG food brands. With the rise of e-commerce and changing consumer behaviors, brands must ensure their websites are visually appealing and user-friendly. This is why web design is essential.

But how can you achieve this without diving deep into technical jargon?

While DIY tools have made website creation more accessible, there’s a compelling case for seeking a professional touch. This guide will explore both avenues, helping you make an informed decision for your brand.

Adorable woman using laptop for recipe while preparing food in kitchen. Website for your CPG food brand. Web design.

Laying the Groundwork

Start with a Clear Objective

Clarity is vital whether you’re going the DIY route or hiring a professional to do your website for your CPG food brand.

Define what you want your website to achieve. A professional designer can help align every design element with this objective, ensuring a cohesive brand experience.

Choose a User-Friendly Platform

Platforms like WordPress, Wix, and Shopify have democratized web design. They’re intuitive and require minimal technical know-how. However, a professional can leverage these platforms to their full potential, ensuring your site stands out in the crowded digital landscape.

Wix

Wix is a cloud-based web development platform that allows users to create HTML5 websites through a simple drag-and-drop tool, making web design easier. It’s designed for those without coding knowledge, making it a popular choice for small businesses and individuals without coding experience—a true DIY web-builder.

Wix offers a variety of templates, apps, and features that can be customized to fit any brand’s aesthetic. Its built-in SEO tools and mobile optimization make it a competitive choice for quickly establishing an online presence. However, for more complex websites or those looking for extensive customization, Wix might be limiting.

This is the best option for entrepreneurs with no web design technical knowledge.

Pros:
  • User-Friendly: Wix’s drag-and-drop interface is intuitive, making it easy for beginners to create a website without any coding knowledge.
  • Templates: Offers a wide range of professionally designed templates for various industries.
  • Built-in SEO Tools: Provides essential SEO tools to help optimize your site for search engines.
  • Mobile Optimization: Automatically optimizes websites for mobile viewing.
  • Integrated Apps: Wix App Market has various tools and features that can be easily integrated.
Cons:
  • Limited Customization: Advanced users might find Wix limiting in customization and scalability.
  • Difficult to Migrate: Transferring your Wix site to another platform can be challenging.
  • Loading Speed: Some users report slower loading times compared to other platforms.

WordPress

WordPress is an open-source content management system (CMS) offering a more flexible and robust platform than Wix. It’s known for its vast array of plugins, themes, and customization options.

While it initially started as a blogging platform, WordPress has evolved to support all types of websites, including e-commerce. With plugins like WooCommerce, WordPress transforms into a full-fledged e-commerce platform, allowing businesses to sell products, manage inventory, and integrate various payment gateways. 

However, this flexibility comes with a steeper learning curve, especially for those unfamiliar with web design and development. For this platform, we recommend you get help from a professional.

WordPress is the world’s most popular CMS, known for its flexibility and vast ecosystem of plugins and themes. In 2022, WordPress had a performance score of 25.39% regarding Core Web Vitals (CWV). But by 2023, it improved to 32.52%. This 7.13% improvement over a year indicates the platform’s efforts to enhance user experience, especially with the creation of the WordPress Performance Team. Source.

Pros
  • Highly Customizable: With thousands of themes and plugins, WordPress offers extensive customization options.
  • Open-Source: Being open-source means a large community of developers continually improving and expand the platform.
  • E-commerce Capabilities: With plugins like WooCommerce, WordPress can be transformed into a powerful e-commerce platform.
  • SEO-Friendly: Offers advanced SEO tools and plugins to optimize your site for search engines.
  • Scalability: Suitable for everything from personal blogs to large corporate websites.
Cons:
  • Steeper Learning Curve: It might be overwhelming for beginners due to its vast array of features.
  • Maintenance: Regular updates are required for themes and plugins, which can sometimes lead to compatibility issues.
  • Security: Being popular also makes it a target for hackers, though this can be mitigated with security plugins and best practices.

Shopify

Shopify is a dedicated e-commerce platform designed to help businesses easily set up online stores. It offers a range of customizable templates, built-in payment gateways, and tools specifically tailored for e-commerce, such as inventory management and shipping integrations.

Unlike WordPress, where e-commerce capabilities are added through plugins, Shopify is built from the ground up with online sales in mind. This focus on e-commerce makes it a go-to choice for many online retailers.

However, Shopify might be an overkill for those looking for a more general website without a sales focus. For this platform, we also recommend getting help from a professional.

Despite the challenges e-commerce sites face in terms of performance, Shopify has managed to secure a second-place rank with a CWV score of 56.17%. This achievement is notable given the inherent challenges of optimizing e-commerce sites, which often have numerous scripts and features that can slow down performance. Source.

Pros:
  • Dedicated E-commerce Platform: Built specifically for online sales, making it a top choice for e-commerce businesses.
  • Integrated Payment Gateways: Offers built-in payment solutions, though it also supports third-party gateways.
  • User-Friendly: Provides a straightforward interface for setting up and managing an online store.
  • 24/7 Customer Support: Offers round-the-clock customer support to address any issues.
  • App Store: A vast range of apps and integrations to enhance your online store’s functionality.
Cons:
  • Transaction Fees: Unless you use Shopify Payments, transaction fees are applied to sales.
  • Customization Limitations: Advanced users might find some limitations in terms of design and functionality.
  • Cost: Some essential features and apps come with additional costs, which can add up.

 

Please read this post to learn more about website pricing and setting up a budget to start your project.

Coding website for your CPG food brand. Web design.

Website Design for Impact

Opt for Pre-Designed Themes

DIY platforms offer a plethora of pre-designed themes. They’re customizable and don’t require coding. Yet, a professional can tweak these themes, ensuring they align perfectly with your brand’s aesthetics and values.

Prioritize Mobile Responsiveness

Mobile responsiveness is non-negotiable, with significant web traffic coming from mobile devices. While most modern themes offer this feature, a professional ensures the mobile experience is seamless and engaging.

Integrate User-Friendly Navigation

A cluttered menu can deter visitors. While DIY platforms offer drag-and-drop menu builders, a professional can structure your menu for optimal user experience, ensuring visitors effortlessly find what they’re looking for.

Enhancing Visual Appeal

Use High-Quality Images

Images play a pivotal role in conveying your brand’s essence. While stock images are an option, a professional might suggest custom photography to capture your product’s essence, setting you apart from competitors. We can help!

Interactive Elements

Interactive elements, like sliders or quizzes, can elevate user engagement. While DIY tools offer these features, a professional can integrate them seamlessly, ensuring they align with your brand’s narrative.

Ensure you have the most dynamic content for your website for your CPG food brand to drive engagement.

Boosting Online Visibility

Implement SEO Basics

SEO is crucial for online visibility. While DIY platforms offer basic SEO tools, a professional can optimize every page, image, and piece of content, ensuring your site ranks higher on search engine results. 

Ranking higher will get you to attract visitors to your website and have the opportunity to convert them. Just because you have a website online does not mean people will automatically find it. To drive traffic and generate conversions, marketing efforts are necessary.

Integrate Social Media

Social media integration amplifies your content’s reach. While embedding feeds or adding icons is straightforward, a professional can ensure these integrations enhance, not hinder, user experience.

Understanding the Importance of E-commerce

Recent statistics have shed light on the growing significance of e-commerce in the retail landscape.

In 2020, e-commerce sales accounted for over 14% of all retail sales in the U.S., with projections indicating a rise to nearly 22% by 2025.

Furthermore, giants like Amazon and eBay dominate the online shopping scene, but traditional retailers like Costco, Walmart, and Target are not far behind, making significant strides in online retail sales.

This data underscores the need for CPG food brands to have a strong online presence and venture into their e-commerce site. Source.

The Case for Professional Website Design

While DIY tools are powerful, here’s why seeking a professional might be the best route:

  • Customization: Professionals can tweak every element, ensuring your site is truly unique.
  • Optimization: From SEO to mobile responsiveness, professionals ensure every aspect is optimized.
  • Time-Efficiency: While DIY can be time-consuming, professionals can get your site up and running faster. With MoreKeting you can get a brochure website in just 7 business-days, and an e-commerce site in just 10 business-days.
  • Support: Post-launch glitches? Professionals offer continued support, ensuring your site functions flawlessly. Ask us about our ongoing services.

 

Which Platform Is Better?

Shopify

To kick things off, when diving into the world of eCommerce, both Shopify and WordPress emerge as formidable contenders. Indeed, the choice between them often boils down to individual skills and preferences.

On one hand, Shopify stands out for its sheer simplicity. There’s no need to fuss with installations, allowing you to launch swiftly. Furthermore, streamlining payments is a breeze, and their transparent pricing plans are easy to grasp.

However, Shopify isn’t without its drawbacks. While it offers convenience, it doesn’t grant you complete autonomy.

Unexpectedly, costs can escalate due to transaction fees, add-ons, and integrations. Plus, you’re somewhat boxed in when it comes to upgrading, lacking the flexibility of a pay-as-you-grow model.

WordPress

On the flip side, WordPress, being open-source, hands you the reins to your website. Surprisingly, it’s often more wallet-friendly to kickstart an online store with WordPress WooCommerce, especially when paired with certain hosting companies.

But, it’s not all smooth sailing with WooCommerce. Maintenance falls squarely on your shoulders, and there’s a slight learning curve. That said, countless beginners have embraced it, swiftly navigating through its initial challenges.

In conclusion, if you’re on the hunt for an affordable solution and crave full control over your online store, WordPress might just be your match. Conversely, if you’re in the market for a hassle-free option with boundless growth potential, Shopify could be your ideal pick.

Conclusion

Creating a website for your CPG food brand is a significant endeavor. While DIY tools offer autonomy, there’s undeniable value in seeking a professional’s expertise. It’s not just about a functional website; it’s about creating a digital space that resonates with your audience and stands the test of time.

Considering a website for your CPG food brand? Let MoreKeting guide you. Book a web consultation call today if you want a professional touch. Let’s craft a digital presence that truly reflects your brand’s essence!

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